Dear Gary Vee: Hustle isn’t a strategy, but it’s a signal that can build something profound The Proprietor The Proprietor 4 min read ·

Isn’t it ironic that AI will save AI from itself — instead of being the ruination of mankind?

Hype doesn’t build systems.
Energy doesn’t make architecture.
Passion doesn’t produce compliance, provenance or ethics at machine scale.

You need to ssh into Terminal and grep for data, not distraction. Ranting accomplishes nothing.

I’m not saying Gary isn’t smart or successful. He is. I’m saying he’s emblematic of a culture that confuses noise with depth — that treats AI as bogeyman instead of the technological shift it is.

The world is sitting on more capital, data, and processing power than ever — and yet, nothing worthwhile to build with it. Until now.

A week ago, I filed a four patents with USPTO for AI:

• PM™ Systems and Methods for Persistent Memory for Artificial Intelligence (AI)
• GRO™ Systems and Methods for Gross Revenue Optimization
• HYHY™ Systems and Methods for Human-Machine Honesty Yield
• AI$ Systems and Methods for Monetizing Artificial Intelligence (AI)

When you stop ranting and start building, patterns emerge.

That’s what I’ve done — file, test, iterate.

It’s what happens when you treat AI not as a toy or threat, but as an engineering problem worth solving.

Think of it as a LAMP stack — the technology that powered Facebook and connected more people than any invention in human history. My inventions are a human-centric LAMP stack for AI.

Granted, Gary’s (audience) is bigger than mine. His 5,826,603 followers dwarf my tribe.

But my followers can execute from command line. People like Jay Small, John Stackpole, Pursharth Ahuja, Sudeep Goyal at EbizON and Paul Norton.

And designers, editors, executives and engineers. Who. Get. Shit. Done.

Like Sandy Rowe & Dale Peskin & James Rainey & Dennis Hetzel & Carol Ann Riordan & John M. Humenik & Jonathan Cooper & Bill Gaspard & Robyn Tomlin & Janet DeGeorge & Steve Yelvington & Jeffrey Koons & Carol Leblanc & Tony Sutton & Alan Mutter & Bob Rose & Roger Black & Sue Cross & Esther Wojcicki & John Temple & Norm Crochetiere & Jonathon Berlin & Rob Covey & Steve Outing & Neal Pattison & Patty Slusher & Gordon Borrell & Jeroen Bours & Pam Smith-Rodden & David Kordalski & Steve Dorsey & Eric Johnston & Logan Molen & Matt Mansfield & Jeff Glick.

Me and Gary are both Jersey boys. We both know Exit 22. But there’s a big difference between Exit 22 and Port 22. Gary has access to millions; I have access to .htaccess.

Gary Vee defines himself by “hustle.” But hustle cuts two ways — you’re either working your ass off, or losing your ass. That’s what happens in this scene from “American Hustle” — about a con in — where else? New Jersey. So what does Gary mean by “Hustle?” I dunno. I just like this movie:

In 1998, Gary Vaynerchuk turned his father’s $2 million liquor store into a $60 million online wine shop. But what has he done in 𝙩𝙝𝙞𝙨 century — was he a wunderkind or a one-trick pony? Scott Fitzgerald said there are no second acts in American lives. So, Gary — what’s 𝙮𝙤𝙪𝙧 Act II? Or is it 𝙖𝙡𝙡 just an act?

But I don’t want to punch down. That’s not funny. And this is serious business. AI can make the world a better place or it can be our undoing.

I feel like Mackenzie McHale to Gary’s Will McAvory. Gary, with my insights and your energy, we can use AI to make the world a better place and eliminate the slop. Together. Right now.

Yo, Gar-RY! I’m an INTJ — your energy feels ENFJ to me.

If you’ve never tried it, here’s a free Myers-Briggs test — takes about ten minutes. No login, no email, no upsell.

👉 https://www.16personalities.com/free-personality-test

I study how types interact — not as labels, but as blueprints for how people build.

INTJs like me design systems that make sense.
ENFJs like you build bridges that make people care.

That’s not opposition; it’s polarity. The same intuitive wavelength — just aimed in opposite directions.

Funny twist: ENFJ happens to be my MagneticMatch™ — the mirror opposite of an INTJ.

• I build the architecture.
• You broadcast the energy.

Together, that’s how real systems get traction: one structures the signal, the other amplifies it.

I wrote more about that mirror dynamic in Why I Want an ENFJ — how opposites don’t just attract, they synchronize.

It’s the blueprint behind MagneticMatch™, and yeah… it explains a lot.

If we get this right, AI won’t replace humanity — it’ll restore it.
Journalism, truth, trust — the things we thought were lost — can all be rebuilt.

That’s the real hustle.

Gary, I’m reaching out. I hope you’ll respond.
Let’s cut through the shit and get this done.
I’m hustling. You’re hustling. Let’s hustle together.